Facebook networking can be a very profitable way to find new clients. But, if you aren’t intentional about your networking strategy, it can also the single greatest waste of your time. Follow these 7 tips to tackle Facebook Networking like a pro, and grow your referrals and find your potential clients. 

1) Niche it up! 

Don’t just join random groups, but consider where you will find your ideal client. For example, if you are looking to support wellness coaches, then join groups where wellness coaches would join.

2) Join Application User Groups

Join groups related to the services you offer and applications you commonly use. For example, if you love working in WordPress then join some WordPress user groups.  These groups are a great place to turn to technical troubleshooting, brainstorming solutions, learning from others, as well as a chance to share some of your knowledge. 

Taking a minute to comment and help someone troubleshoot a simple issue they are having, could result in landing a new client. 

3) Facebook Networking with other V.A.’s

Virtual assistant groups are great for growth (learning from your peers), but also for making connections. Look to connect with people with complementary skills. For example, if you specialize in digital marketing, you may want to look for someone who specializes in website design and maintenance. You can then refer clients and projects to each other and still each get to focus on doing what you live… while keeping your clients fully supported and HAPPY. 

Start by joining the va chicks chick club.

4) Engage, Engage, and then Engage Some More

In order to make the most of your Facebook networking time, make sure you’re engaging in the groups you join.  Post real questions – don’t just post to post – it comes across really lame. And make sure to comment on other posts to offer answers, suggestions, and input.  And, follow the group rules and post on promo days (for the groups who have them). 

5) Update Your Personal Profile

Make sure your personal profile clearly and easily states what you do, the name of your business, a link to your business page and has professional images featured as the first 5 images.   These things can have a really big impact on your Facebook networking results.  

6) Facebook Networking by Direct Messaging

There are lots of Facebook Networking professionals who will tell you to join groups, friends request a bunch of people, and then send them a direct message with your pitch. But we personally are not down with that. We think it’s a really icky and impersonal way to try to grow your biz.

Instead, we recommend authentically building relationships.  When you’re active in groups, building your reputation, and making connections, you will gain both clients and referrals for sure. 

7) Professional Page

Make sure to have a professional Facebook page and post one time per day.  (Don’t forget to link  your page on your personal profile!!)  Your post’s should be educational and related to your services. Share content from other sources that are relevant to your ideal client such as Infusionsoft updates, major WordPress changes, big Facebook news, etc. And, at least once per week, create a new promotion for your services to get people interested.  So, one week you could offer 10% off,  and the next you could offer a free week of support when you pre-pay for 3 months, etc.

Up Your Facebook Networking Game 

If you’re looking to really up your Facebook Networking game, join us in our Virtual Academy. We offer LIVE training on a variety of topics, templates, client educational materials, and materials to help you market yourself as a Virtual Assistant.

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