The question that we get asked by virtual assistants the most is, “How do I attract more clients?”  In order for clients to hand over their hard earned money to you, you need to build their confidence that you’re the right chick for the job.  So many virtual assistants work so hard to earn a clients business and never understand why they choose to work with someone else.

We’ve got you covered. Let’s explore some of the extra little things you can do to attract more clients.

1) First Impressions Matter

Your clients are looking for a virtual assistant that will solve problems, not create more. And most have learned that the proof is in the details. So, make sure that you’re following directions and using spell check before you send any emails.

I saw a post a few weeks back in an Entrepreneurial Facebook group. The woman shared how she had interviewed her dream V.A. She made the choice to work with her and emailed to begin making arrangements. The initial replies from the virtual assistant were so riddled with spelling mistakes (she even misspelled the client’s name) that she opted NOT to hire the otherwise ideal virtual assistant.

2) Show Reliability

Your communication and follow-up BEFORE you land the client is key. If the client says “I’ll be making a decision by Monday”, be sure to follow up with them on Tuesday if you do not hear from them.  If they request you send additional references, writing samples, or portfolio, be sure to send that within 24 hours.

3) Build Connection

When you reach out to the client, do your research first and try to find something in common. Don’t be a creepy super stalker, but a quick look at her blog or Facebook could reveal lots of possible connection points. Have they recently taken a vacation to one of your favorite spots?  Did they post about watching Game of Thrones?  These are all things you could drop into the conversation (either by email or on a call). This will help them remember you for more than just your resume.

Another way to build the connection is to ALWAYS send a thank you after your call with the client – and make sure to further build your relationship by adding something personal if possible.

For example, if client says “Sorry I’m running a bit behind because I have a sick kiddo at home,” in your thank you email you can say “I hope Johnny feels better soon!!”

Learn how to Attract More Clients

The experienced virtual assistants will tell you that anyone can learn a new tool, method, or software. But the best virtual assistants know how to attract and keep their ideal clients.

Ready to get started? Take this 60-second quiz to discover your virtual superpower today!