Virtual Assistant Pricing: Know Your Worth!
As a Virtual Assistant, pricing your services can be tough.
Every day we get an email, or 10, with the same question. They usually ask some form of “How much should a virtual assistant charge?”
But this is not a simple question to answer. Because Virtual Assistant pricing usually ranges from $10-$150/hour. So it can be overwhelming to pin-point where you fall on the virtual assistant pricing scale when there is such a wide range.
Pricing is all over the place in the virtual world because it depends on the exact services you plan to offer as well as your experience level. The average virtual assistant who provides general administrative services can make anywhere from $25-$50+/hour.
Virtual Assistant Pricing: Sample Prices
We spoke to over 1,000 business-owners who have a virtual assistant as part of their team. These are the averages rates they are paying based on the services offered.
General Admin & VA Support: $25-$50/hour
This is the pricing range for virtual assistants who provide general administrative and virtual assistant services. This includes things like social media scheduling, customer service, research, and scheduling emails using a system like Mailchimp. It may also include writing and posting basic blogs, or creating simple graphics for social media using a tool like Canva, etc.
Special Skills: $30/hour-$50/hour
This is the pricing range for more advanced Virtual Assistants who provide special skills. This includes services like working with membership sites or updating website content. Or things like creating sales/opt-in pages using software like LeadPages or ClickFunnels or setting up marketing campaigns in software like Infusionsoft, Kartra or Ontraport, etc.
Professional Skills: $50/hour+
This is typically the pricing range for a more experienced VA, Online Business Manager, Digital Marketer etc. This includes things like creating and designing sales/opt-in pages using more advanced systems and marketing techniques and writing strategic sales copy. Or providing online marketing or social media strategy, graphic design, website design, or any skills you are certified in, etc.
Virtual Assistant Pricing: Bottom Line
If you are brand-new to the VA industry with very little technical expertise, then you may want to consider offering a launch special. We usually recommend initially discounting your rate by about 20%. But, only do this until you have a solid skill-set and at least 2 client referrals.
But, be sure when you’re quoting your rates that you make your clients aware that this is special pricing. Then your clients or potential clients won’t be surprised later when your virtual assistant pricing increases.
You don’t need to offer a discount if you have solid transferable experience and expertise in the services you’ll be offering – even if this is your first time as a VA.
For example, if you have worked as a travel agent and plan to be a VA making travel arrangements for business professionals, then no discount is needed. Simply gather referrals and testimonials from people who can back-up your expertise and you’re all set.
In general, we recommend NEVER discounting once you’ve set you’re price.
Virtual Assistant Pricing: Other Considerations
Here is something else to keep in mind. You will have business expenses and tasks you need to do for your own business. And, you’ll also need to spend time keeping your skills sharp with industry training. But, you can’t bill anyone for any of this time. So it’s important to factor in your own time when setting your virtual assistant pricing that you’ll charge your clients.
So if you’re just getting started and offering general virtual assistant services, then $25/hour would be a great starting rate.
If you are ready to set your pricing, then we have a great tool to help!
Our “Your Way to 50K” pricing worksheet is just what you need. With this easy-to-use tool simply set your annual salary goal, fill in the blanks, and it will automatically calculate what you should be charging per hour. We do all of the math for you!!!
Get your copy of the v.a. chicks “Your Way to 50K” pricing worksheet, as well as learn how to package your services, brand your business, find and sell to your ideal customers and so much more in the v.a. chicks Virtual Academy.
