As a virtual assistant, understanding digital marketing is KEY to your success.  Once you learn the FUNdamentals, your search for clients will be over.  They’ll be coming to YOU!  

There are tons of tools out there to help you implement digital marketing strategies.  So many that it would be impossible to learn every single one.  That’s why we’re breaking it all down for you right here. 

These are the most in-demand tools that clients need help with NOW.  Focus on just one or two of these, become a master at it and you’ll be booked up in no time.  

1) Content Marketing – Evernote 

Evernote is a great software to use when collaborating with clients.  You can create and share blog content, track keywords to use for your blog posts, send social content for approval and even track tasks!  

What we love best about it is how it syncs across all devices, so you can access it when you or your clients are on-the-go.

2) Digital Ads – Facebook

Facebook ads are a great way to help your clients generate awareness, capture new leads and make more sales.  The best part?  Facebook has a ton of FREE RESOURCES to help you learn how to create engaging ads that’ll deliver results.  Just sign-up for Facebook Blueprint, their free learning portal. 

3) Social Media – Canva

If you’re not an ace graphic designer, Canva will become your new BFF!  Using Canva you can create impactful images with you a couple of clicks. 

What we love most about Canva is that it takes all the guesswork out of image creation.  You simply select the type of image you want to create (example: Facebook post), pick a cool template and image, add your words and you’re done!

4) Email Marketing – Kartra

We’ve talked about Kartra before, you can learn more here.  For email marketing, it’s one of the most in-demand software platforms out there.  Because it’s fairly new to the market, not a lot of virtual assistants know this one yet.  So, if you’re looking for a good niche, become a Kartra master!  

When it comes to email marketing, Kartra makes it so easy.  You can set-up broadcast emails with their built-in templates, and create marketing funnels that convert.  In fact, Kartra has some funnel templates you can copy right into your clients’ account to get a jump-start!

5) SEO – Yoast

If your client has a WordPress website, install the Yoast plugin ASAP! This one simple tool will help you optimize your clients’ website and blog posts so they’ll get more leads and more customers. 

Yoast makes it so easy to implement an SEO strategy for your clients.  Once it’s installed, you just follow the directions and you’ll be all set. 

6) Analytics – Google Analytics

If you’re not tracking analytics for your clients, you’re missing out on a HUGE opportunity.  This can be one of the most effective ways to show your VALUE to your clients.  

Start by asking clients if they have a Google analytics account.  If they don’t, sign them up for it immediately!  Next, make sure the code is installed correctly on your client’s website.  

Work with your client to select a few key metrics that should be tracker every month.  Some stats to consider tracking are:

• Website visitors
• Where traffic to the website comes from (social, search, etc)
• Which content is most popular on their website

There are a ton of metrics you can track so take time to learn about what’s most important to your clients.  Each month, update the results and share the highlights with your clients so they know what’s working and what can be improved.  

Learn More About Digital Marketing

There you have it, our favorite digital marketing tools that are most in-demand now. 

But knowing the tools isn’t enough.  

You also need to understand WHEN to use these tools and how to incorporate them into your clients’ digital marketing strategy. 

Don’t worry, chick.  We gotcha covered.  If you want to learn how to use your marketing superpower’s to supercharge your income take this 60-second quiz at www.virtualsuperpower.com