Digital marketing is our jam!  Here at the v.a. chicks, we LOVE it!  And, we’ve learned over the past decade that this is the single most in-demand skill clients are looking for when hiring a virtual assistant.

You don’t have to know every single thing there is about digital marketing. In fact, we recommend that you learn the fundamentals and then specialize in just ONE area.

But to get started, you need to understand exactly what digital marketing is. So here’s the formal definition:

Digital marketing is the act of promoting and selling products and/or services by using online marketing tactics like social media, SEO, email marketing, etc.

Ok, now that we’re on the same page, here’s why it’s important for you, as a virtual assistant to know the fundamentals.

1) Get New Clients! 

Every business who markets online needs help with digital marketing. Even if they don’t know it!

This means there is a world of opportunity for you to use your skills to help countless potential clients.

Think beyond assisting “traditional online marketers” and find a niche where these fundamentals can bring a big boost to a business. Industries like: real estate, chiropractors, hair salons, etc. These types of businesses need your digital marketing skills even more!

2) Grow Existing Clients!

Learning digital marketing will add even more value to the services you already provide or are thinking about offering.

For example, if you are a social media VA, understanding more about lead nurturing will help you come up with new ways to drive more traffic to your clients’ opt-in pages.

3) Specialize & Stand Out!

Once you learn the fundamentals you can pick ONE area to specialize in.

When you specialize you STAND OUT.

So, pick something you love, master the skill and technology around it and trust us, you’ll be turning away clients in no time.

One last thing.

Digital marketing doesn’t just help you attract and grow clients, it helps you with your entire business.

Once you understand the fundamentals of digital marketing, you can use those skills to market yourself online. It’s truly a win-win.

See if Digital Marketing is your superpower. Take this 60-second quiz now to discover your virtual superpower and all the tips and tricks you need to succeed: www.virtualsuperpower.com